Monthly Archives: August 2013

Fromhttp://www.prdaily.com/Main/Home.aspx Somewhere in between the PR pitches, tech announcements, and six second video snippets, you may just find time this month to read up on a few new social media…

Many brands aspire to become lifestyle brands.  Lifestyle brands are seen as the pinnacle of marketing.  Marketers elevate these brands beyond functional attribute to higher-order benefits.  Consumers express their identities…